The G.R.I.T. Factor Edge
What separates those who survive from those who thrive isn't talent — it's GRIT. This book gives you the framework to develop it.
A Championship Mindset in Your Hands
In The G.R.I.T. Factor Edge, Coach Moncrief draws on 20+ years of coaching elite athletes, corporate leaders, and everyday champions to reveal the four non-negotiable pillars of sustained success: Guts, Resilience, Integrity, and Tenacity.
Through raw personal stories, NBA locker room lessons, and battle-tested frameworks, this book doesn't just inspire — it equips. Every chapter ends with a GRIT Challenge designed to move you from insight to action.
Whether you're leading a team, building a business, or fighting through your hardest season yet, The G.R.I.T. Factor Edge will become the playbook you return to again and again.
Coach Moncrief has written the leadership book I wish I had 20 years ago. The GRIT framework is simple, powerful, and immediately actionable.
I've read hundreds of leadership books. This one is different. It doesn't just tell you what to do — it shows you who to become.
We bought 200 copies for our entire leadership team. The conversations it sparked were worth 10x the investment.
Equip Your Entire Team
Volume pricing available for organizations, conferences, and corporate training programs.
Bulk orders of 50+ include a personalized message from Coach Moncrief and optional virtual Q&A session.